Software for the brand we run
About Vuale and Cakemusthaves.
Adam Vuale
Founder
What we operate and what we build
01.
Cakemusthaves.nl — our e-commerce brand
Cakemusthaves.nl is a Dutch direct-to-consumer e-commerce store specialising in cake-decorating supplies (~1,300 SKUs, ~€65,000 monthly revenue), fulfilled in-house. Built on WooCommerce.
02.
Adsvanced — our internal paid-media dashboard
Adsvanced is the internal dashboard we use to manage Cakemusthaves’ paid-media spend on Google Ads and Meta Ads. Single-tenant, internal-only, used only by Vuale.
03.
Single-tenant by design
We do not take on third-party clients. We do not resell, sublicense, or share access to any advertising platform on behalf of others.
Single brand. Single advertiser.
How we work
Single owned advertiser
Adsvanced operates against one Google Ads account: customer ID 972-717-5168, under MCC 616-216-9917. Both the manager and the operating account are owned by Vuale.
Internal-only access
Sign-in is gated by Google OAuth plus a hard-coded email allowlist. There is no public sign-up, no “request access” form, and no unauthenticated entry point.
Truthful by default
Everything we build is for the one brand we own and operate. There is no managed service, no white-label, and no resale of API access.
About Adsvanced
Visit our brand