Adsvanced — internal paid-media dashboard

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What Adsvanced is

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Adsvanced is the internal account-management dashboard Vuale uses to run paid-media spend on Cakemusthaves.nl.

Adsvanced is built and operated by Vuale, used only by Vuale, and operates on a single owned advertising account per platform. There is no third-party advertiser served and no white-label or resale of API access.

Scope of use

This page exists to describe Adsvanced for the Google Ads API Compliance review of our developer-token application. Steady-state usage is roughly 700 Google Ads API operations per day, well within Basic Access limits.

Single owned advertiser

Adsvanced operates against one Google Ads account: customer ID 972-717-5168, under manager (MCC) account 616-216-9917. Both the manager and the operating account are owned by Vuale.

No third parties served

Adsvanced is not used to manage Google Ads campaigns for any other advertiser, agency client, or partner. It is not white-labelled, not resold, and not embedded in any third-party product.

Internal-only access

Sign-in is gated by Google OAuth plus a hard-coded email allowlist. The current allowlist contains two addresses: adam@vuale.com and info@cakemusthaves.nl. There is no public sign-up, no “request access” form, and no unauthenticated entry point.

No App Conversion Tracking and Remarketing API

That product is not used and is not part of the planned roadmap. Adsvanced uses only the Google Ads API for campaign management, reporting, and Customer Match audience uploads on the single owned account.

What Adsvanced does

Adsvanced reads campaign, ad group, ad, asset, keyword, and conversion performance from the Google Ads API (v22, GoogleAdsService.SearchStream) and applies operator-decided optimisations on the same single account.

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Reads, writes, and what it does not do

Reads (via GoogleAdsService.SearchStream): campaign, ad group, ad, asset, keyword, segment, and conversion performance. Writes (selective mutate operations): pause/resume campaigns, adjust target-ROAS, toggle Search Partners and Display Network, add negative keywords, add EXACT-match brand keywords, adjust daily budgets within ±10/20/35% guardrails, and upload Customer Match audiences from hashed (SHA-256) email and phone exports of WooCommerce order data. Adsvanced does not currently use ConversionUploadService and does not use the App Conversion Tracking and Remarketing API.

Dashboard preview

Anonymized renders of the Adsvanced surfaces. Campaign labels, product names, and operator data have been generalised; the underlying screen layouts, panels, and information density match the production tool used internally by Vuale on the Cakemusthaves Google Ads account.

Home

KPI overview, daily spend / revenue trend, anomaly callouts, and product winners / drainers across the operator’s last 30 days.

Action Center

Decision cards prioritised P0 / P1 / P2 with confidence scores. Each card maps to a specific Google Ads API mutate operation — pause, tROAS adjustment, negative keyword addition, or budget change — and shows projected impact before the operator clicks Apply.

Campaigns

Cross-channel campaign list grouped by role (brand defence, generic intent, Performance Max, Shopping). Per-campaign spend, revenue, ROAS, and impression-share trend across the single owned advertiser account.

Strategy

Goal trees per channel, AI Strategist analysis (via the Vercel AI Gateway), and a log of recently auto-applied actions — each entry shows the Google Ads API service the mutate hit, the operation count, and the result.